With the birth of the smartphone in 2007, we’ve witnessed a Big Bang effect of app development and proliferation. From how we share to how we search to how we learn, work and play, new apps continue to surface and capture the popular imagination.

Since 2007, PCH INNOVATIONS has developed its own core of innovative apps, focusing on streamlined, stylish, highly functional and fluid use. Minimal, deliberate features, design and software logistics have become the hallmark of our acclaimed apps, exemplified by our two-time Apple Award winning STYLEBOP and UNLIKE apps.

In conjunction with bringing apps to market, PCH has built up a team of world-class back-end, frontend and mobile framework developers. PCH provides services such as user interface design, information architecture and software development through Objective-C, Cocoa, Cocoa Touch, Java, Open JL, Processing.js and the web application framework Ruby on Rails.


Retail Application

Zalando is Europe’s leading online shoe and fashion shop, boasting more than 100,000 products and 1,000 brands ranging from high-end streetwear to exclusive designer fashion, sport, lifestyle and beauty products.

Zalando asked PCH INNOVATIONS to bring its massive product base to Android and iOS devices, and to develop a unique mobile experience with innovative features not yet in existence. PCH INNOVATIONS used the newest bar code detection and Augmented Reality technologies to build a method for guiding the user toward the most relevant product offerings.

The Zalando app allows users to compare city-specific styles, aggregated from Zalando’s enormous database. While shopping in the city, users can scan desirable products using the app, which will then make a comparable and competitive offering. To further distinguish the Zalando app, PCH INNOVATIONS created ‘Styleshaker’, enabling users to select a specific style (party, beach, winter, etc.) and color, and by shaking the phone, the application compiles a relevant look. The user then chooses desired items from the look directly to the shopping basket, or continues shaking until the right pieces appear.

Zalando App

Key Features

  • Local product trending
  • Styleshaker
  • Vote-a-personal-look function
  • Barcode-Scanner
  • In-App feature of Zalando Magazine
  • Create wish-lists on the go
  • Shared basket and shared wish-list function
  • 360° product view and detail option
  • Shop by style, color and trend


Retail Application

Stylebop.com, continental Europe’s leading online shop for luxury fashion, asked PCH INNOVATIONS to create a completely new mobile shopping experience.

Our answer was to create an app in which to view Stylebop’s latest items and collections as soon as they become available, using a 3D-viewer to make out every product detail from different angles and with an intuitive zoom function. At the same time, users can seamlessly create wish-lists, and place orders in a few, easy steps. Subsequently, we brought beloved STYLEBOP.com features like ‘Key Looks’ and ‘Shop by Look’ onto the iPhone and iPad.

In addition, an innovative concept developed specially for stylebop.com is the ‘Shared Basket’ function, which syncs any unplaced order from a computer with mobile devices, so users can complete their shopping on the go.

Stylebop App

Key Features

  • Create wish-lists on the go
  • Shared basket and shared wish-list function
  • 360° product view and detail option
  • Shop by style and key looks
  • Order items the very moment they become available
  • Sales feature


Corporate & Future Applications

In 2009, PCH INNOVATIONS guided MAN Truck & Bus toward mobile services, and began building a comprehensive eco-system of mobile applications.

Since then, PCH has continued to develop all of MAN’s globally available Android and iOS-based applications.

Beyond the publicly available service applications, PCH INNOVATIONS also develops application prototypes in correspondence with future consumer needs and new mobility and logistic usage patterns.

Key Features

  • Comprehensive information concerning all MAN Corporate Responsibility and innovation projects
  • Continuous stream of latest MAN world news
  • Compact overview of complete MAN Truck & Bus product range
  • Product information, including product images and 360° interior views
  • GPS-based location and contact details for MAN service points
  • Augmented Reality enabled product browsing experience
  • QR-Code based access to IAA 2010 and 2012 exhibit booth information
  • Multi-lingual availability

MAN Truck & Bus iPhone App

MAN Truck & Bus iPad App

MAN IAA 2012 App

MAN Screencast


Future Mobility Application Prototypes

Consumers increasingly demand access to relevant data and information, regardless of time and place. Automotive competitors already offer digital services and connectivity solutions to fulfill consumer needs. Consequently, orders for preinstalled navigation systems will decrease due to consumer preference in using mobile devices to get directions, listen to playlists, follow personal travel guides, and interact with social networks.

The UP! is predestined to be Volkswagen’s first car to offer not only mobile services and value-adding mobile apps, but also the infrastructure to use those apps and services on the road. To best realize this approach, Volkswagen asked PCH INNOVATIONS to develop concepts for future mobile services and functional prototypes which serve to upgrade the UP! product and brand experience.

This partnership also positions Volkswagen to tap into new business fields with mobility related services and solutions.

Key Features

  • 3D and voice-enabled car-configurator incl. 360° view of car
  • Augmented Reality & Alternate Reality Game based application design
  • AR-supported, interactive manual
  • Dynamic failure analysis with remote Volkswagen support (live video chat, picture/ video forwarding to Volkswagen Service)
  • Active service & over-the-air seasonal update incl. scheduling of service appointments
  • Active monitoring of fuel consumption and other driving-related information (l/km, CO2- footprint, monthly costs, driver’s log book)
  • Dynamic insurance & leasing monitoring incl. blackbox function – tracking & alerts on vehicle wear for resale credits
  • Voice controlled, real-time navigation
  • Dynamic trip chain assistant – smart errands coordination – e.g. between kindergarten, office, supermarket, laundry, gas station, pharmacy, etc.


Retail Application

As Germany’s leading department store, KaDeWe presents customers with an array of high-end, global goods, catering to a wide range of needs with luxurious beauty rooms and lounges, wedding and gift service, hotel and home service, tailors, hairdressers, buggy rental and a bureau de change.

To remain a firm step ahead of the competition, KaDeWe asked PCH INNOVATIONS to set a new standard in department store mobile services.

With the KaDeWe app, users can now stay informed on current trends and events, save favorite products to personal wish-lists, share those items, or simply use the app for online shopping while on the go. The brand overview allows users to easily browse all KaDeWe luxury brands and find their location within the store. Additionally, all pertinent store information such as hours, services and even history are easily accessible.

Key Features

  • Shop at KaDeWe, at anytime, from anywhere
  • In-App feature of KaDeWe magazine, with information about the latest KaDeWe must-haves, news and events
  • Remotely create wish-lists and shopping lists for upcoming store visits
  • Share favorite products
  • Search more than 1,400 brands and find their corresponding in-store location
  • Easily access KaDeWe’s exclusive concierge services on the go


Digital City Guides

unlike.net offers a collection of innovative city guides for exploring the world’s most popular destinations. Using insider tips, curatorial listings and mobile apps, unlike helps visitors become locals, revealing underground hotspots in distinction to typical tourist attractions.

In 2007, PCH INNOVATIONS paired with Innovation Kitchen Berlin and became a shareholder in this unique start-up. The guide currently contains 18 cites, including Los Angeles, Berlin, Capetown and Barcelona. Content is categorized by Shop, Bar, Club, Food, Hotel, Culture, Art, Wellness and After Dark.

unlike.net is the definitive city guide for the mobile generation; where experiences are shared, styles are formed, and ideas are accelerated. Offering fresh perspectives, unlike.net reinvents the city guide for the 21st century.

Unlike iOS App

Unlike Android App

Key Features

  • ‘Locate Me’ instantly displays the user’s location and the most relevant recommendations nearby in interactive radar
  • Create personalized guides on the go
  • Share personal recommendations
  • Live feed of the latest user-discoveries from around the globe
  • VIP Membership with limited access to cultural and nightlife events, guest-lists, reservations, guaranteed accommodation and personal concierge services
  • Unlike Card – unified payment and access to special merchant offers
  • Unlike Safety Guard includes bailout support, situation-based alerts and user-configured insurance packages


Video Editing Application

Chris Knipping approached PCH INNOVATIONS with an idea to turn nearly unmanageable collections of personal photos into a unified visual story with improved sharing capability. We were so intrigued we decided to invest in the venture. Within a highly challenging three-month development process, we jointly created PicTrip.

With PicTrip, users transform countless smart-phone pictures into a single, compact, breathtaking video, enhanced by an iTunes library soundtrack. Displaying up to 16 pictures per second, PicTrip takes the user on a high-speed visual journey, to stunning effect.

Be it a road trip, party, festival, project, or the ‘best of last year’, users can share defining experiences through photos in a minute or less. PicTrips can be posted to Facebook, or e-mailed directly from the app. Each PicTrip is automatically added to the user’s PicTrip archive for optimal access and sharing.

PicTrip LA

PicTrip Thai

Key Features

  • Select pictures with rapid ease
  • Deselect single pictures by choice
  • Speed options ranging from 1 to 16 pictures per second
  • Preview PicTrip Clip
  • Choose soundtrack from iTunes library
  • Quicktime video format
  • Effortless sharing
  • Archive function

PicTrip Website

PicTrip App