‘New Reverence’ is a narrative summary of our collective worldview. It speaks to the numerous crises afflicting global society and our desire to pivot from innovation for growth to innovation for regeneration.

Inspired by evolving human achievement, but painfully aware of the damage humans inflict, it is a call to move forward with humility, responsibility and respect; working together to create a world we can be proud to call home.

The Labyrinth

The labyrinth reflects a journey of discovery through future-tuned solutions. There is no one true path or clear course forward. Instead, a series of branching possibilities take various forms of inspiration, guidance and principles to inform and improve decision-making. The labyrinth’s center implies a continuation rather than an end. The cycle inward spirals along a search for new perspectives, insights and ways of being – as ever, into the unknown...

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The Labyrinth

The Script

1. Current Condition

We live in strange times. Our world continues to be in a state of transition, yet the scale and effect of change is rapidly accelerating. What once seemed routine now stands out as peculiar. Perspectives are shifting. Awareness is blossoming into awakening.

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We’re seeing multiple global shifts in attitude, ideology, and power structures. Traditional institutions have reached the limits of their abilities. As outdated models stagnate, they lose people’s trust and ultimately collapse. Disruption unfolds on every level. Ecologically. Societally. Personally. We feel it in our core. Crises abound.

Inequality continues to rise everywhere. The 8 richest people now own as much collective wealth as the poorest half of the global population. Endless conflicts fuel ongoing humanitarian crises. Suicide rates in the US went up 25% in the last 20 years. Total environmental catastrophe is now an all too real possibility, yet we’re still failing to properly commit to the changes we desperately need.

Our technical capacities are improving faster than ever. Unfortunately, the same can’t be said for the health of our planet and societies. We have been led to believe that the development of technology is the greatest marker of human progress, but this narrative doesn’t hold up to scrutiny, and must be rejected.

Technology in itself does not offer salvation, it has to be motivated by a higher purpose. The practice of innovation has been diluted into a form of wasteful incrementalism, in which minor alterations are used to justify incessant consumption. What a terrible waste of such immeasurable potential!

Much technological development has vastly improved life for those of us lucky enough to have access to it. Yet it’s still built on the backs of others. Renewable energy is paving a path toward a future without fossil fuels, potentially avoiding the cataclysm of man-made climate change. We can renew ourselves as well.

We have the physical tools we need to build a world in which we can all have our basic needs met. We have the methods to create better standards of living. We even have huge numbers of people who want to work toward this paradigm. So what’s stopping us?

The tools of innovation have become centralized and monopolized. The trappings of ego, endless growth, and a demand for short term profits has left us burdened with a constant deluge of products and services that do far more unseen harm than good. Our bodies, minds and planet are cracking under the strain.

2. Rerouting

The process and intention of innovation must be redefined and diverted from egocentric pursuits to efforts conscious of entire eco-systems. This means rerouting from a system based on constant growth and personal accumulation toward one that seeks balance, holistic wellbeing and regenerative fortitude.

We need a mass shift in our collective values, and to enact radical new policies that benefit the majority. We must carve out a strong, optimistic vision for how to live healthy, meaningful, contributive lives, and determine the way to realize this purposeful future.

Individuals, collectives, governments, and companies must enter into a new social contract using strict legislation to curtail the abuse of corporate influence, until a drastic shift in consciousness makes this unnecessary.

Full transparency of value chains must be made a rigid requirement for corporate operation. Advertising should be phased out of public space, allowing us to reclaim our attention within our own neighborhoods, and decondition us from brand obsession.

We must refuse to sacrifice the well-being of others for the sake of convenience. Work and life must be forced back into balance, giving workers more time to spend with friends, family, and to pursue personal passions. Experiments with universal basic income must be accelerated to spread the continuing gains of global productivity, and to help us escape the hamster wheel of the daily grind.

Science and technology must primarily be used to advance the social good. New collective ownership logics should replace private ownership as we transition out of capitalism. Accessibility, inclusivity, and responsibility need to become the new rallying cries of innovation.

Drawing inspiration from ancient conceptions of our symbiotic relationship to nature, resources and ourselves, we must develop new metrics by which we judge our successes or failures. We must embrace the current moment of chaos as an opportunity to reset, and push forward together toward a new global logic.

Innovation should not disrupt for the sake of novelty or commercial opportunity, but look only to replace that which creates no benefit, brings harm, or demands too high a cost. Thorough risk assessments need to be performed before taking action, to ensure we understand the potential impact of our creations. Innovation should seek to address the deepest root of the systemic issues and biases we face, in order to rebuild from the ground up. In this sense, innovation speaks to a new way of thinking, feeling, and acting, rather than simply giving us more powerful tools to inflate the issues we’ve developed over the course of human history.

3. Momentum

We at PCH Innovations seek social, cultural, and environmental harmony with technology by creating humanistic, empathic and highly adaptive systems. We see ourselves as stewards of our planet, rather than its masters. We organize through the spirit of cooperation, not competition, safe in the knowledge that our success does not depend on another’s failure.

In the new global logic, exploitation will finally be seen as a blight, not a feature of social evolution. Spiritual reflection will begin to erode the mass obsession and identification with status and power. Those who cling to outdated, damaging ways of being will be challenged at every turn, and their worldview exposed as dangerous, harmful, and inhumane.

This overarching change will not happen overnight, nor will it happen by accident. It needs optimists to stand up and be counted; anyone who dreams of a better, fairer, healthier world, and who wants to play a role in building it. Communities need to be re-established, and bonds of solidarity must be strengthened through empathy, compassion, trust, honesty and integrity.

Innovative solutions will emerge through collectives of active dreamers practicing locally – united in vision, strengthened by diverse perspectives, and supported by progressive policies. Intellectual property will become truly open-source, facilitating free access to methods, tools, and design and engineering blueprints. This is how we move forward. The power of the collective generates momentum; the task is too great for any one individual, no matter how resourceful they may be.

Radical creatives and heretical thinkers have always held the key to ushering in the next era of global society. Now is no different. PCH Innovations strives to aim higher, take responsibility, and manifest the potential of innovation to repair the fabric of life.