In order to meaningfully guide both our input and our output, we view our work through a multi-faceted prism of purpose.
Voyage by vision
To pursue an unwavering goal is to disarm the unknown. We don’t waste time trying to predict what may come nor bend our strategies around what currently is. Our vision of a thriving future acts as a compass that both steadies us through uncertainty and reduces the uncertainty outright.
Look up, down, within, beyond
We know that to challenge established systems we also have to challenge how they’re evolved. This is why we combine technical and analytical precision with non-linear, intuitive discovery to open new portals – beyond our neurological perception.
Rewild imagination
Rather than just using imagination to build technology, we believe technology should foster imagination. By combining technological advancements with artisanal craftsmanship and artistic sensibility, we enable people to reimagine and manifest the world they want to live in.
Grow sources not sinks
To enable individuals to become active and actualized contributors, we need to provide the spaces, social permission and tools for them to find strength, guidance and creative purpose from within.
Make to manifest
Our ideas have destinies greater than to fill patent databases or bottom drawers. They’re intended to materialize, to inspire change and enable companies, institutions and communities to make it happen.
Design across timescales
Every solution has both long and short term implications that affect how well they weather change. In order to create more robust systems, we consider time as an active entity and innovate for generations.
Form, don’t follow
We are invigorated by flouting the rules, by departing from the norm, creating what others don’t know or dare to seek. And in doing so, upending the complacency that perpetuates systemic imbalance.
See the forest, and the trees
Fundamental to our thinking, being and doing work is an understanding of our role within a whole. Appreciating the importance of the details in contributing to the bigger picture. We believe in interconnectedness between people, environment and time, and in its power to leverage positive momentum.
Align with nature
We believe in the unparalleled elegance and effectiveness of natural systems. We see factories as forests. Sneakers as compost. Waste as feedstock. With each of our projects we strive to create more harmonious relationships to industry, environment and community.
Honour the past
Our solutions don’t exist within a vacuum. They are informed as much by the past they diverge from, as the future they are developed towards. To create something new is to also validate the history that enabled it. This is why we create new strategies and technologies in resonance with ancient culture and wisdom.
Dive into our Changing Matter catalogue to learn more about our approach and vision for the future.